As a lead designer for Woodson Insights, a startup research consulting firm, I was responsible for developing a cohesive brand identity from the ground up. This included logo design, a comprehensive brand guide (typography, color palette, imagery, icons, and graphic elements), and all supporting visual materials. I designed key print assets such as business cards, corporate Word templates, and proposal presentations, and visual graphics for social media. Additionally, I collaborated closely with the team at Toast and Tiger to assist in the UX design and development of the company’s website.
